SEOSearch Engine Optimization is the process of improving your website’s visibility on search engines like Google. For small businesses, SEO is one of the most cost-effective ways to attract potential customers who are already searching for your products or services.
Starts with understanding keywords
SEO starts with understanding keywords—these are the terms people type into search engines. Choosing the right keywords helps your website appear in relevant search results. Content quality, page structure, and website speed also play a major role in SEO performance.
On-page SEO includes optimizing titles, meta descriptions, headings, and content. Technical SEO focuses on website performance, mobile responsiveness, and crawlability. Both are essential for long-term ranking success.
Local SEO is especially important for small businesses. Optimizing your Google Business Profile, local keywords, and location pages helps attract nearby customers and increase foot traffic or enquiries.
SEO is not a one-time task but an ongoing process. When done correctly, it builds credibility, increases website traffic, and generates consistent leads without relying heavily on paid ads.
